The Yamaha Children Safety Programme (YCSP) – a first-of-its-kind social initiative by Yamaha Motor India Sales Pvt. Ltd (YMIS) – saw its session conducted in Delhi on May 5, 2014. The Children Safety Programme was held at New Delhi Public School, Vikas Puri in Delhi, where more than 200 students between the ages of 5 and 12 years attended the programme. Yamaha Motor India Sales also engaged its maiden brand mascot to promote its Yamaha Children Safety Programme in Delhi, said a company statement.
The programme included making students aware about the rules to be safe on roads, along with crucial safety measures and tips for road safety through theory and practical examples. Yamaha’s brand Mascot ‘Zippy’ was also engaged to keep the interest level among kids. The kids were excited and participated in these interactive sessions, which concluded with many fun activities such as the mascot interacting and dancing with kids while educating them about vital road safety measures.
Source: Yamaha Motor India
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